Define your Legacy
There is no magic fix for ocean plastic pollution but there are simple we can take right now to leave a positive legacy
As generations of fans and players come together for events staged at Twickenham, they help to tackle plastic pollution for our planet. Sometimes the greatest thing to leave behind is nothing at all.
A Game-Changing Innovation:
Lyfecycle's self-destructing cups, launched at Twickenham Stadium in June 2022, are designed to combat plastic pollution in a truly revolutionary way. These cups not only serve as a convenient product but also ensure an eco-friendly lifecycle. While they are fully recyclable, they stand out because they biodegrade within two years if left in the environment—leaving behind no microplastics or toxins.
How It Works:
The technology behind Lyfecycle’s cups is as ingenious as it is effective. For their entire shelf life, these cups look and feel just like conventional plastic. However, if they escape into the natural environment and are exposed to heat, air, moisture and sunlight, the self-destructing process begins.
Why Lyfecycle Stands Out:
Unlike standard plastics, which can persist in the environment for hundreds of years, Lyfecycle cups provide an environmentally friendly alternative that aligns with global sustainability goals. These products adhere to the BSI PAS9017 standard, ensuring their performance and environmental safety.
Impact Beyond Twickenham:
The launch of Lyfecycle's technology at Twickenham Stadium demonstrates how such innovations can be seamlessly integrated into real-world settings. By adopting these self-destructing cups, businesses and events can significantly reduce their plastic waste footprint while providing consumers with products that are both functional and sustainable.
